We pledge to Never Fight Alone
We Donate 1% of Net Revenue to Suicide Prevention
Our purpose has always been to create stories about belonging and brotherhood.
The rapidly rising rates of suicide, depression and loneliness concern us deeply and we believe in the opportunity to come together to reduce and prevent further suffering.
That’s why we’ve made a multi-year commitment to donate 1% of net revenue from all Gears of War games and merchandise to organizations working to prevent suicide and combat loneliness.
Show Your Support
Show your support for suicide prevention and mental health advocacy with this 2026 special edition “Never Fight Alone” benefit apparel designed by artist Luke Preece. Proceeds benefit Crisis Text Line.
Fighting Together to Prevent Suicide and Combat Loneliness
Text GEARS to 741741
Crisis Text line provides free 24/7, high quality text-based mental health support and crisis intervention by empowering a community of trained volunteers to support people in their moments of need.
Join the Gears of War Discord Server to grab your free Never Fight Alone profile banners and stickers.
From July 2026 – June 2027, Microsoft will donate 1% of Microsoft’s net proceeds from the sale of eligible Gears of War Products and Never Fight Alone Merchandise (up to a maximum of $600,000 USD) to support Crisis Text Line and other organizations that are focused on suicide prevention and combatting loneliness.
More information about Never Fight Alone or Crisis Text Line is available by going to gearsofwar.com/neverfightalone or crisistextline.org. Microsoft’s “Net Proceeds” means gross proceeds minus digital platform fees, digital distribution costs, third party merchandise costs, operations costs, taxes and returns.